Altera Institute of Management

For engineering graduates standing at a critical career crossroads, the decision to pursue an MBA can be both exciting and challenging. Higher education is not just about acquiring additional qualifications, but about strategically positioning yourself in a competitive job market.  The question, "Can I do an MBA directly after

eCommerce stands for electronic commerce, which refers to the buying and selling of goods and services over the internet. It has revolutionized the way businesses operate, offering a convenient, global platform for customers to shop and for vendors to reach wider markets.   eCommerce has streamlined transactions online, which has increased

Earning an MBA can be a game-changing career step, opening doors to a plethora of professional opportunities and earning potential. Its curriculum enhances fundamental business competencies in financial management and marketing, while also offering specialized pathways in global commerce and data-driven business analysis.  While some may pursue an MBA immediately

The eCommerce industry in India is growing. It offers aspiring entrepreneurs the opportunity to launch successful online businesses. It is revolutionizing the way goods and services are sold, primarily via the internet. Fueled by a rising number of internet users and greater smartphone accessibility, launching an eCommerce business has never

Marketing campaigns are coordinated efforts by businesses to achieve specific goals by leveraging multiple marketing channels. These goals can range from promoting a new product to building brand awareness to differentiating itself from competitors.  Every day, businesses strive to capture customer attention, breaking through the noise of digital and traditional

Discover the latest 2024 marketing trends, from AI and UGC to mobile-first strategies and social responsibility initiatives.

In today's rapidly shifting marketing landscape, traditional and digital marketing offer two distinct paths, each with its own techniques, strengths, and applications. Where traditional marketing excels in reach and tangibility, digital marketing shines in interactivity and cost-effectiveness.  With constant innovations, marketing has developed into two main strategic approaches,

From the days of conventional trade to the digital revolution, industry has aggressively transformed its worldwide commerce capabilities. While traditional businesses have long relied on physical storefronts and face-to-face interactions, the rise of the internet has ushered in a new era of digital commerce.  E-commerce, short for electronic commerce, has

The direct-to-consumer (D2C) model streamlines the supply chain by directly connecting businesses with consumers, eliminating intermediaries. It leverages e-commerce, internet penetration, and a growing online consumer base to revolutionize retail across industries.  This article takes an in-depth look at the intricacies of what is D2C in marketing, especially within today’

A Bachelor of Business Administration (BBA) is a valuable academic foundation that helps pursue a career in business and management. It is a flexible degree that equips individuals with valuable skills relevant to multiple fields, including finance, marketing, human resources, and entrepreneurship.  However, what should be the next logical step

Entrance exams are often seen as a gateway to break into reputable MBA programs in the country. Exams such as CAT, XAT, GMAT, and more enable colleges to assess a candidate's readiness for advanced study in management and business administration programs.   Gaining popularity in recent years, direct admission

The educational pursuit you choose marks a pivotal moment in your life. It opens potential gateways to satisfying and successful career opportunities. The gravity of this situation increases even more when you are considering an advanced business education in India.   Among the distinct types of management studies, the choice between

Education is the foundation of modern-day society. It gives rise to a better future for individuals and communities alike. Teaching and learning methods have changed dynamically over the years. Hence, the debate between traditional and modern education continues to dominate discussions. This is especially true among educators, policymakers, parents, and

A digital marketing MBA blends business acumen with digital expertise, unlocking diverse, high-demand careers for new graduates, marketers, and entrepreneurs alike.

Discover essential tips and examples for writing a standout MBA career objective that boosts your resume and makes a strong impression among recruiters.

Discover the future scope of digital marketing in 2024, key growth drivers, and trends shaping the industry.

An MBA offers diverse career paths, including product management, sales, business analysis, and finance. Explore top roles and growth potential after your MBA.

Discover top career options after an MBA in Sales and Marketing, key roles, salary trends, and skills needed to thrive in today's dynamic market.